The lessons will be delivered LIVE from our United POP Academy in Amsterdam, but you can attend 100% online! The lessons will be also recorded and are going to be available for your convenience in the Learning Platform of the UPOP Online Academy. You are joining one online Classroom Session each week. In addition, you can participate in a weekly Digital Consultation Hour with your lecturer and get individual answers to all your questions. After passing the course you will receive a Marketing Manager Certificate issued by the United POP Online Academy.
For your first campaign you will develop strategic marketing ideas and learn how to think in a sales-focused manner. You make use of target group analysis and train your knowledge of the specificities of current relevant forms of advertising and the rules of the market.
- Fundamentals of marketing
- Target group and market segmentation
- Planning and execution of marketing campaigns
- Special forms of marketing such as trade fairs, PR agencies, etc.
- Budgeting and controlling marketing activities
- Successfully selecting the best marketing mix